Tracking202 Pro is a software made to track your ROI on advertising in great detail, such as ad network ROI and keyword-by-keyword ROI. What this helps to do is cut out unprofitable ads and focus on the profitable ones. It is made primarily for affiliate marketers but can also be used by businesses.

Features

• Ad Network Integration: Your CPC advertising costs are automatically collected from your ad network accounts. It collects the CPC of every keyword that you are bidding on for later use, in ROI calculations and so on.
• Affiliate Network Integration: Your leads are automatically collected from your affiliate network accounts. It collects the number of leads and earnings per lead.
• Bidded Keyword Tracking: Tells you which of the broad or exact match keyword that you bid on are profiting.
• Searched Keyword Tracking: Tells you the exact phrase that the visitor was searching for before they made the lead.
• Creative Tracking: Tracks the ROI of your ad texts/images – maybe one has a higher conversion rate than the rest.
• Easy Setup: It takes about a minute to set up once you know the process.
• Missing Features: Since the software is new there are some features missing like day parting, but I am told there is 5 features in development.

Screenshots

Overview: Track the performance of all of your PPC accounts.

Bidded / Searched Keywords: Find the best and worst performing keywords. Remove the bad ones, scale the good ones.

Recent Conversions: See your most recent conversions. See the landing page it was on, the ad campaign that brought the lead, the keyword, and source URL.

Pricing

Pricing depends on the amount of clicks you are tracking each month. For 5000 clicks it costs $90 per month, for 100,000 clicks it costs $470 per month. This may seem expensive, but if you are in a lucrative niche the software may only have to help you to increase sales by ~1% to pay for itself. If you are in a lucrative niche it is an investment. Read more on their website.

Competition

Since the software was released just this week they are holding a referral competition. You can enter the competition by blogging about the competition and their product. There are some big prizes including laptops, ad vouchers, an iPod, a Kindle, a camera, and a book. The prizes were sponsored by WebTraffic2Go, Neverblue, eAdvertising, AKMG, Affiliate.com, and Epicenter Network.

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