If you have not used popups before you might think it is untargeted advertising – it isn’t. Zango Ad Services for example lets advertisers bid on keywords, just like Adwords does, and when a consumer does a search on a search engine for your target keyword your website will pop up in a new window.

What’s great about popup advertising is that it’s dirt cheap. While Adwords will charge me $1.00 CPC on a campaign, Zango will charge me $0.05 per popup for the same campaign. Zango tends to cost from $0.02 to $0.20 per popup, depending if your competitors are bidding on the same keywords as you.

Popup advertising is a bit hit-and-miss for me, for some campaigns it can bring 1000% ROI but for others it can bring negative ROI, it seems to vary a lot between industries. Even so, if you are profiting from PPC you should also try popup advertising, it is easy money.

No related posts.

The screenshot above is the feedback screen from the previous meetup. As you can see, the members rated it 4.5/5 and the feedback was good. I too rated it highly. 27 people from various backgrounds attended that meetup; some are entrepreneurs, some are employees, some offer services and some are just looking to learn. You might even meet some big names in your industry, such as Yaro Starak and Alborz Fallah, both owners of successful websites. Following is some photos from that meetup –

The venue: empty.

The venue: full up.

Yaro Starak and Alborz Fallah

I recommend Meetup.com to everybody, not only for the great networking opportunities it provides but also because it’s good fun. If any readers are in Brisbane, Australia please do come to a meetup some time.

No related posts.

Features

• Ad Network Integration: Your CPC advertising costs are automatically collected from your ad network accounts. It collects the CPC of every keyword that you are bidding on for later use, in ROI calculations and so on.
• Affiliate Network Integration: Your leads are automatically collected from your affiliate network accounts. It collects the number of leads and earnings per lead.
• Bidded Keyword Tracking: Tells you which of the broad or exact match keyword that you bid on are profiting.
• Searched Keyword Tracking: Tells you the exact phrase that the visitor was searching for before they made the lead.
• Creative Tracking: Tracks the ROI of your ad texts/images – maybe one has a higher conversion rate than the rest.
• Easy Setup: It takes about a minute to set up once you know the process.
• Missing Features: Since the software is new there are some features missing like day parting, but I am told there is 5 features in development.

Screenshots

Overview: Track the performance of all of your PPC accounts.

Bidded / Searched Keywords: Find the best and worst performing keywords. Remove the bad ones, scale the good ones.

Recent Conversions: See your most recent conversions. See the landing page it was on, the ad campaign that brought the lead, the keyword, and source URL.

Pricing

Pricing depends on the amount of clicks you are tracking each month. For 5000 clicks it costs $90 per month, for 100,000 clicks it costs $470 per month. This may seem expensive, but if you are in a lucrative niche the software may only have to help you to increase sales by ~1% to pay for itself. If you are in a lucrative niche it is an investment. Read more on their website.

Competition

Since the software was released just this week they are holding a referral competition. You can enter the competition by blogging about the competition and their product. There are some big prizes including laptops, ad vouchers, an iPod, a Kindle, a camera, and a book. The prizes were sponsored by WebTraffic2Go, Neverblue, eAdvertising, AKMG, Affiliate.com, and Epicenter Network.

No related posts.